For the first time, Toffin Indonesia brought SMEG—Italian-owned home appliances at one of the most extensive food and beverage exhibitions, SIAL Interfood last November 2022 to Indonesia.

Displaying one of SMEG’s signature aesthetic lines, Cortina, this kitchen set is inspired by artisan masters who with ancient knowledge forge refined creations, the new range evokes the charm of wrought iron handicrafts in domestic appliances. Showcasing a full range of Retro 50’s aesthetic lines, SMEG signature Free Standing Refrigerators were the event’s highlight. Two different sizes of the Retro 50’s SMEG Fridge were displayed for the public to see and feel the high-quality artistic fridges closely.

Limited Edition Dolce & Gabbana “Sicily is my Love” Toaster was also featured in SMEG’s first appearance at SIAL Interfood. Valued more than IDR 10 million, the popular Dolce & Gabbana collection was SMEG’s most awaited main event.

A selection of freshly made sweet and savory canapés served by SMEG’s Chef left a remarkable customer experience at the booth of one of Italy’s most iconic brands. From live cookery events to interactive appliance demonstrations led by our appointed Demo Chef, the cooking workshop was enthusiastically appreciated by the crowd of the public, media, partners, and even other exhibitors.

Experience and discover SMEG firsthand by joining our upcoming live cookery demonstration events to learn more useful tips & tricks in the kitchen, with our Smeg Product Specialist and Personal Chef by booking an appointment or clicking here for upcoming events.

Picture of SMEG Indonesia

SMEG Indonesia

Smeg is an Italian home appliance manufacturer based in Guastalla, near Reggio Emilia in the north of the country. Smeg has subsidiaries worldwide, overseas offices and an extensive sales network.

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