TOFFIN INDONESIA DEBUTS SMEG AT SIAL INTERFOOD 2022

Toffin Indonesia proudly debuted Smeg—a luxury home appliances brand from Italy—at the leading food and beverage exhibition, SIAL Interfood, in November 2022. This marks the inaugural presentation of Smeg’s exceptional range in Indonesia, showcasing the brand’s commitment to unparalleled quality and design.

At this premier event, Smeg unveiled its signature Cortina line, an aesthetic kitchen collection that pays homage to traditional artisan craftsmanship. This series exemplifies the elegance of wrought iron artistry, seamlessly integrated into contemporary appliances. The Retro 50’s Free Standing Refrigerators, displayed in two distinct sizes, were prominently featured as the event highlight, offering the public an opportunity to appreciate the fridges’ superior quality and timeless design up close. 

Another notable highlight of the showcase was the Limited Edition Dolce & Gabbana “Sicily is My Love” Toaster, a highly sought-after masterpiece valued at over IDR 10 million, which drew considerable acclaim as one of Smeg’s most anticipated features.

During the event, Smeg’s booth delighted guests with an exquisite selection of gourmet sweet and savoury canapés, meticulously crafted by Smeg’s Chef. The exhibition also featured live culinary demonstrations and interactive appliance presentations, led by our Demo Chef, which garnered enthusiastic praise from the public, media, esteemed partners, and fellow exhibitors.

Don’t miss the chance to immerse yourself in Smeg’s exceptional collections at our forthcoming live cookery demonstrations and events, where you can discover invaluable culinary expertise and techniques from our Smeg Product Specialists and Personal Chefs. Join the experience by scheduling an appointment with us or stay updated through our channels for upcoming events.

Picture of SMEG Indonesia

SMEG Indonesia

Smeg is an Italian home appliance manufacturer based in Guastalla, near Reggio Emilia in the north of the country. Smeg has subsidiaries worldwide, overseas offices and an extensive sales network.

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