SMEG FIRST APPEARANCE – ARCH:ID 2023

ARCH:ID the annual Architecture Conference & Exhibition initiated by the Indonesian Institute of Architects (IAI) and PT Citra Inovasi Strategi Exhibition (C.I.S) serves as a continuous dialogue among the Architects, and industry players in building materials and construction in Indonesia.

Held for the third time, SMEG Indonesia brought by Toffin Indonesia made an unforgettable appearance at ARCH:ID held on March 16-19, 2023 at ICE BSD City, Tangerang.

For the first time in Indonesia, as regards, this year’s theme, ARCH:ID 2023 – IDENTITAS?, SMEG Indonesia brought the most iconic Free Standing Fridge FAB28RDGC5 from ‘Divina Cucina’ series in collaboration with the Italian luxury fashion brand, Dolce & Gabbana as one of the most viewed highlights of ‘House of SMEG’. The ‘House of SMEG’ was opened to the public to allow aspiring homeowners to look at and feel SMEG firsthand.

Being a part of Wonders of Weaving Neighborhood, The ‘House of SMEG’ was designed by the Arti Design Studio and had the sole purpose of showcasing some of the most renowned aesthetic lines including the timeless classic design, ‘Victoria’ and the most sophisticated line, ‘Dolce Stil Novo’.

As Smeg is a synonym for quality, design, and innovation, its sleek and elegant everyday object results from collaborations with internationally renowned architects and designers such as Mario Bellini, Renzo Piano, and Guido Canali, had made an appearance at the 4 days event.

Experience and discover SMEG by joining our upcoming live cookery demonstration events to learn more useful tips & tricks in the kitchen, with our Smeg Product Specialist and Personal Chef by booking an appointment or clicking here for upcoming events.

Picture of SMEG Indonesia

SMEG Indonesia

Smeg is an Italian home appliance manufacturer based in Guastalla, near Reggio Emilia in the north of the country. Smeg has subsidiaries worldwide, overseas offices and an extensive sales network.

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