Smeg Indonesia, brought by Toffin Casa, made a distinguished appearance at ARCH:ID 2023, held from March 16-19 at ICE BSD City, Tangerang. This prestigious annual event, orchestrated by the Indonesian Institute of Architects (IAI) in collaboration with PT Citra Inovasi Strategi Exhibition (C.I.S), serves as a premier platform for dialogue among architects and industry players in building materials and construction in Indonesia.
This year’s theme, “ARCH:ID 2023 – IDENTITAS?”, provided the perfect setting for Smeg’s debut of the iconic Free Standing Fridge FAB28RDGC5 from the ‘Divina Cucina’ series, a celebrated collaboration with the esteemed Italian luxury fashion house Dolce & Gabbana. The appliance emerged as a focal point within the ‘House of SMEG’, a meticulously curated exhibit designed to offer visitors an immersive experience of Smeg’s product range.
Situated within the Wonders of Weaving Neighborhood, the ‘House of SMEG’ was elegantly designed by Arti Design Studio to highlight Smeg’s renowned aesthetic lines, including the timeless ‘Victoria’ and the sophisticated ‘Dolce Stil Novo’.
Exemplifying Smeg’s unwavering commitment to quality, design, and innovation, the exhibit also featured prestigious collaborations with illustrious architects and designers such as Mario Bellini, Renzo Piano, and Guido Canali, leaving a significant impression over the course of the four-day event.
Don’t miss the chance to immerse yourself in Smeg’s exceptional collections at our forthcoming live cookery demonstrations and events, where you can discover invaluable culinary expertise and techniques from our Smeg Product Specialists and Personal Chefs. Join the experience by scheduling an appointment with us or stay updated through our channels for upcoming events.
